Why Did Travel Leaders Come to Andong? ... Promoting It as a Place to Visit and Stay from the MZ Generation's Perspective

Korea Tourism Organization SNS Reporters Experience Traditional House Stays and Taste Gango Deokgeo

University student travel leaders invited by Andong City are posing for the camera at the traditional house lodging experience site.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Andong City hosted an event inviting the MZ generation SNS reporters to introduce and promote tourism in Andong.

From May 27 to 28, Andong City invited 15 members of the Korea Tourism Organization's SNS reporter group, 'Travel Leader,' to showcase the taste and charm of Andong.

Travel Leader is a university student reporter group of the Korea Tourism Organization that promotes hidden domestic travel destinations through SNS with fresh and creative ideas from the MZ generation.

With the lifting of COVID-19 social distancing and the arrival of June, the travel month, this event promoted "Andong you want to visit, Andong you want to stay" with the sensibility of the MZ generation leading travel trends.

The reporters used the representative experience program, Andong City Tour, to visit Hahoe Village, Bongjeongsa Temple, and Manhyujeong Pavilion. They tasted local foods such as salted mackerel, jjimdak (braised chicken), and Heotjesatbap (traditional ceremonial meal), and enjoyed a quiet stay at a traditional house.

Also, at the traditional liquor experience program 'Sulsul Neomeogago,' they made Makgeolli, tasted wine and Andong Soju cocktails, and enjoyed Andong flavors such as Andong octopus and salted mackerel gangjeong. They captured 'Andong' on camera while watching the monthly Wolyeong Dusi event and the mask play troupe performance held regularly at Wolyeonggyo Bridge.

The reporters' coverage will support attracting tourists to Andong through posts on the Korea Tourism Organization's 'Korea Tourism Organization' website and their personal SNS accounts.

An Andong City official said, "Taking this Andong trip as an opportunity, we will actively promote Andong's charm that suits the young sensibility and continue marketing activities that meet diverse tourism demands."

This content was produced with the assistance of AI translation services.