Hyundai Home Shopping Supports Small and Medium Enterprises Development Project with 1.55 Billion KRW Funding
[Asia Economy Reporter Jeon Jin-young] Hyundai Home Shopping is recruiting companies to participate in the comprehensive package support project for nurturing small and medium-sized partner companies, 'Hidden Champion Scale-up,' until the 3rd of next month.
According to Hyundai Home Shopping on the 26th, Hidden Champion Scale-up is a support project planned by Hyundai Home Shopping to help small and medium-sized partner companies with excellent product competitiveness but difficulties in securing sales channels to newly enter home shopping.
The main support items include ▲insert (product promotion) video production costs ▲product development costs ▲promotion costs ▲commission-free broadcasting, etc. In particular, this year's support project expanded the scope of promotion cost support from the previous year's prize and gift costs to influencer marketing costs, reflecting the opinions of participating companies from last year.
The recruitment target is small and medium-sized enterprises that newly entered or are scheduled to enter Hyundai Home Shopping TV and data broadcasting in 2022. Selected companies will be supported with up to 50 million KRW each, totaling 1.55 billion KRW according to the application items of each company. Companies that had no broadcast transactions last year but re-entered or are scheduled to re-enter this year can also participate.
In addition, Hyundai Home Shopping will actively discover new partners by collaborating with the customized product production and development platform 'Idea Audition.' Support projects will also be carried out for companies selected by Idea Audition among companies not yet entered into Hyundai Home Shopping.
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A Hyundai Home Shopping official said, “This support project was conducted to help strengthen the competitiveness of excellent small and medium-sized partners and support their sales channels,” adding, “We plan to introduce various support projects that can provide practical help to our partners in the future.” End.
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