NS Home Shopping Exhibits Partner Products at K-Beauty Experience Space 'Beauty Play'

Opening event on the 25th... Experience skincare and sun sticks
Live commerce Enra Bang live broadcast on site

(From left) Kwangjae Lee, Vice President of Taeyoung (Ellen Silla), Hangmok Jo, CEO of NS Home Shopping, Jaeran Lee, Director of Korea Cosmetic Industry Institute, and Yanghee Yoo, CEO of Eloel, are posing for a commemorative photo at the opening event of the NS Home Shopping Beauty Play collaboration exhibition on the 25th.

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 25th that it held a collaborative exhibition opening event at 'Beauty Play' in Myeongdong, Seoul.

The 'NS Home Shopping × Beauty Play' collaborative exhibition is a project following up on the business agreement signed in February between NS Home Shopping and the Korea Cosmetic Industry Institute to revitalize the cosmetics industry and promote win-win growth with small and medium-sized enterprises.

At the exhibition opening ceremony, attendees included NS Home Shopping CEO Jo Hangmok, Executive Director and QA Headquarters Head Lee Wonju, QA2 Team Leader Yoo Daehee, Korea Cosmetic Industry Institute Director Lee Jaeran, Manager Park Sanghoon, as well as related parties such as Lee Kwangjae, Vice President of Taeyoung and brand representative of Ellen Silla, and Yoo Yanghee, CEO of the Eloel brand, both partners of NS Home Shopping.

Beauty Play, the K-beauty experience and promotion center, is an open beauty experience space for domestic small and medium cosmetics companies, supported by the Ministry of Health and Welfare and operated by the Korea Cosmetic Industry Institute. Starting from this day, NS Home Shopping is opening and operating the 'NS Home Shopping × Beauty Play' collaborative exhibition to promote and provide experiences of products from small and medium beauty partner companies. NS Home Shopping plans to utilize this space to exhibit excellent products from small and medium cosmetics companies, offer visitors hands-on experiences, and conduct its live commerce Enra Bang broadcasts from the Beauty Play space, thereby contributing to the revitalization of the K-beauty industry.

Jo Hangmok, CEO of NS Home Shopping, said, "We are pleased to showcase NS Home Shopping beauty product partner items at 'Beauty Play,' a comprehensive platform that will promote the excellence of K-beauty expanding globally," adding, "NS Home Shopping will continue to respond to customer trust built on the industry's best quality control capabilities and spare no support to expand sales channels and foster co-growth with beauty product partners."

Meanwhile, NS Home Shopping participated in the world's largest beauty and hair expo, '2022 Italy Bologna Cosmoprof,' introducing 1,420 products from 37 small and medium enterprise partner beauty brands, and operated the 'Amazon Entry Support Program.' It also operates a partner support exhibition hall annually at the 'Seoul International Food Industry Exhibition.'

This content was produced with the assistance of AI translation services.