"CJ CheilJedang Leads Instant Cooked Rice Market with Expanded 'Hetbahn Sotban' Lineup"

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 24th that it will expand the product lineup of ‘Hetban Sotban,’ which allows consumers to easily enjoy instant nutritious pot rice at home.

The newly introduced products include three types: ‘Abalone Guts Nutritious Rice,’ ‘Beef Burdock Nutritious Rice,’ and ‘Black Rice Chestnut Glutinous Rice.’ While the existing Hetban Sotban contained grains, mushrooms, vegetables, and nuts, this time the company developed menus using protein-rich meat and seafood.

The Abalone Guts Nutritious Rice is mixed with a savory and rich sauce made from domestic abalone guts, topped with abalone and conch meat. The Beef Burdock Nutritious Rice is cooked with shiitake mushroom-infused water to enhance the mushroom aroma, and is filled with beef, burdock, carrots, and other ingredients. The Black Rice Chestnut Glutinous Rice is cooked with water infused with red ginseng, and made with sweet and large chestnuts and savory medicinal beans. The container is designed in the shape of a rice bowl used at home, enhancing convenience for consumption.

CJ CheilJedang applied an upgraded sterilization technology called ‘Sotban Vacuum Pressure Technology’ to introduce pot rice menus using meat and seafood. Meat and seafood are difficult to control microorganisms in, making them challenging to use as ingredients in instant rice in the industry until now. Additionally, the ‘moisture content and heat treatment optimization technology’ was applied during the rice cooking process to preserve the texture of the ingredients and the stickiness of the rice.

The new products will be sold nationwide both online and offline, starting from CJ CheilJedang’s official mall CJ The Market on the 25th. With the release of these three new products, Hetban Sotban will have a total of seven varieties, including ‘Root Vegetable Nutritious Rice,’ ‘Mushroom Nutritious Rice,’ ‘Whole Grain Rice,’ and ‘Honey Medicinal Rice.’

A CJ CheilJedang official stated, “In line with the trend of prioritizing health, the preference for mixed grain rice and nutritious rice in instant rice is expanding. Through continuous research and development and differentiated technology, we will commercialize pot rice menus that are difficult to make at home and get closer to consumers.”

This content was produced with the assistance of AI translation services.