CJ CheilJedang Expands Plant-Based Dumplings 'Bibigo Plantable' to B2B Market

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 23rd that its ‘Bibigo Plantable Dumplings,’ launched at the end of last year, have also been adopted as a menu for business-to-business (B2B) transactions such as institutional catering.

As preference for vegetarian menus has increased in B2B channels such as group catering facilities, CJ CheilJedang began collaborating with catering companies starting last month. During April alone, a total of 120,000 people tasted the Plantable Dumplings menu, and on the 22nd of last month, in commemoration of ‘Earth Day,’ the menu was offered across all workplaces of a major corporation, receiving favorable reviews.

CJ CheilJedang plans to continue expanding the experience of plant-based foods to those unfamiliar with vegetarianism through group catering, fostering positive perceptions not only in terms of health and environmental aspects but also in taste quality. To this end, a team of professional chefs within CJ CheilJedang’s B2B business division will continuously develop vegetarian menus using Plantable products and plans to incorporate them as regular menus in group catering settings such as corporations and schools, thereby continuing the plant-based food trend.

A CJ CheilJedang official stated, “Bibigo Plantable is pioneering the market with outstanding technology and taste quality amid the global increase in intermittent vegetarians,” adding, “We will continue to lead the plant-based food market with various products and menus.”

This content was produced with the assistance of AI translation services.