A camping zone where you can experience 'HiMade,' Lotte Hi-Mart's own brand.

A camping zone where you can experience 'HiMade,' Lotte Hi-Mart's own brand.

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[Asia Economy Reporter Jeon Jinyoung] As social distancing measures are lifted and the weather warms up, more people are going camping, prompting retailers to launch related promotions.


Homeplus is running a camping gear discount event until the 25th. They offer up to 30% and 50% discounts on 10 types of Kovea camping gear and Homeplus Signature camping gear respectively for My Homeplus membership members, and also present 5 types of Kakao camping gear at a 20% discounted price. For My Homeplus membership members, 15 types of camping cooking utensils and 6 types of picnic mats are discounted by 30%, and about 40 types of iceboxes and cooler bags are sold for 12,900 to 259,000 KRW.


Lotte Hi-Mart operates its private brand (PB) ‘HIMADE’ camping zone as part of the Lotte Chilsung Beverage ‘Cheoeumcheoreom Camping’ event until the 30th of this month. Cheoeumcheoreom Camping is an offline camping event held at Bogwang Rural Experience and Recreation Village campground located in Gangneung, Gangwon-do. At the HIMADE camping zone, Lotte Hi-Mart showcases 13 products including the ‘Campnic Series’.


The Campnic Series, available at over 420 Lotte Hi-Mart stores nationwide, is a line launched targeting camping enthusiasts who enjoy camping, car camping, and glamping. It consists of camping gear such as heated sleeping bags, waterproof mats, and folding chairs. Additionally, visitors to the HIMADE camping zone can find various products including a single-burner induction cooker, multicooker, ramen pot, which are part of a minimal life series tailored for single-person households, as well as circulators.


Market Kurly operates the ‘Kurly Camping Festival’ until the 3rd of next month for campers heading out nationwide every weekend. They offer over 580 items including food, various camping gear, and accessories at discounts of up to 49%. They propose more than 130 food items ranging from meat products to easy-to-cook meals outdoors. The ‘kim’s butcher’ Choice grade US Tomahawk steak boasting 4-8% marbling is offered at a 45% discount. ‘VIPS’ BBQ original pork ribs and ‘Misikdang’ assorted skewers are discounted by 25%, and ‘With Jinhae’ gopchang hot pot, a delicacy, is discounted by 20%.


Various camping gear is also introduced. For tents, considered a camping essential, they showcase the ‘JEEP’ living room-type tent Forest that can comfortably sleep up to 5 people, the center-pole-free ‘Uniframe’ tipi tent 2-pole solo, and the easy-to-install ‘Nascapi’ car camping cube tent. The ‘Stanley’ Adventure Water Jug, which can hold up to 7.5 liters of ice or water, is discounted by 44%, and ‘Coleman’ outdoor wagons and Ray camping chairs useful at campsites are discounted by 20%. Lastly, for campers who enjoy an aesthetic experience, lanterns, cherry string lights, waterproof tablecloths, and incense are also prepared.



In addition, to help customers prepare for camping efficiently, they will release a ‘BBQ Camping Box’ on the 23rd in collaboration with John Cook Deli Meat and Yanolja. It includes six popular food items from John Cook Deli Meat such as BBQ back ribs, Bierhaxen, bratwurst, mac and cheese, kielbasa, and brioche slider buns, along with a Yanolja coupon worth 50,000 KRW that can be used to book pension and camping products. Products worth about 120,000 KRW will be bundled and sold for 60,000 KRW.


This content was produced with the assistance of AI translation services.

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