Targeting Camping Demand with Campnic: Offering Products for Preferences like Car Camping and Glamping
Introducing Over 130 'Meokping' Foods Including Tomahawk Steak, Pork Ribs, Assorted Skewers, and Gopchang Jeongol
Also Featuring Tents, Water Jugs, Camping Chairs, Lanterns, and Incense

Market Kurly, 'Kurly Camping Exhibition'.

Market Kurly, 'Kurly Camping Exhibition'.

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[Asia Economy Reporter Yuri Kim] Kurly announced on the 20th that it will operate the 'Kurly Camping Festival' until June 3rd. It offers over 580 products, including foods to enjoy while camping, various camping supplies, and accessories that create an emotional atmosphere, with discounts of up to 49%.


According to the Korea Trade Statistics Promotion Institute, the domestic camping population was 5 million in 2016, 6 million in 2019, and is estimated to have exceeded 7 million last year. Camping demand, which had been steadily increasing before 2020, accelerated further due to COVID-19.


Market Kurly has prepared the Kurly Camping Festival targeting this trend, allowing customers to choose products according to their preferred camping style. Considering the recent popularity of 'Meokping' (eating and drinking camping) among campers, it offers about 130 food items such as barbecue meat products and easy-to-cook meals for outdoor convenience. It presents U.S. Tomahawk steaks with 4-8% marbling choice grade at a 45% discount. 'VIPS' barbecue original pork ribs and 'Misikdang' assorted skewers are each discounted by 25%, and 'With Jinhae' gopchang hot pot is discounted by 20%.


Camping supplies are also introduced. Tents include the 'JEEP' living room-type tent Forest, which can comfortably accommodate up to five people, the 'UNIFLAME' tipi tent 2-pole solo without a center pole, and the easy-to-install 'Nascapi' car camping cube tent. The 'Stanley' Adventure Water Jug, which can hold up to 7.5 liters of ice or water, is offered at a 44% discount, and 'Coleman' outdoor wagons and Ray camping chairs, useful at campsites, are discounted by 20%. For emotional campers, lanterns, cherry string lights, waterproof tablecloths, and incense are also prepared.



In collaboration with John Cook Deli Meats and Yanolja, the 'BBQ Camping Box' will be launched on the 23rd. The camping package includes six popular food items from John Cook Deli Meats such as barbecue back ribs, beer hocks, bratwurst, mac and cheese, kielbasa, and brioche slider buns, along with a Yanolja coupon worth 50,000 KRW that can be used to book pension and camping products.


This content was produced with the assistance of AI translation services.

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