Jin Ok-dong, Bank President Visiting Ho Chi Minh: "It Will Be a Momentum for Promoting Digital Business"
Agreement Signed with Vietnamese E-commerce TIKI, Serving 20 Million Customers

Shinhan Vietnam Bank Announces Launch Ceremony of 'Future Bank Group' to Drive Digital Growth View original image


[Asia Economy Reporter Yu Je-hoon] Shinhan Bank announced on the 18th that it held a launch ceremony for the 'Future Bank Group' to promote the digital growth strategy of the retail business division of Shinhan Vietnam Bank in Ho Chi Minh City, Vietnam, on the 17th. The ceremony was attended by Shinhan Financial Group officials, including Shinhan Bank President Jin Ok-dong, executives and employees of Shinhan Vietnam Bank, and key figures from local digital companies.


The Future Bank Group was established as an independent organization in the form of Bank In Bank (B.I.B) within the bank, granted autonomous authority, and is composed of the Digital Strategy Headquarters, B.I.B Business Unit, and ICT Headquarters to quickly respond to the rapidly changing digital finance environment and strengthen internal digital capabilities.


Through this, Shinhan Vietnam Bank presented a vision to strengthen its status as a digital bank locally in Vietnam by enhancing the retail business sector using digital channels alongside the existing 43 offline branches. In his encouragement speech, President Jin stated, "As the financial industry faces a strong wave of change, this B.I.B launch ceremony will serve as a momentum for recognizing the inevitability of digital transformation and innovation and for promoting digital business."


Meanwhile, Shinhan Financial Group also signed a business agreement for mutual development with TIKI, a leading e-commerce company in Vietnam, on the same day. The two companies plan to create a new financial complex digital ecosystem in Vietnam based on Shinhan Financial Group's financial expertise and TIKI's extensive local customer base and data. TIKI is an e-commerce company with over 20 million customers in Vietnam, and recently Shinhan Financial Group signed a contract to acquire a 10% stake in the company.



Additionally, Shinhan Vietnam Bank plans to actively collaborate by forming a consortium with Korean platforms that have entered the local market, such as Baedal Minjok and Market Saigon, to promote partnership marketing and launch products specialized for local customers.


This content was produced with the assistance of AI translation services.

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