LG Household & Health Care Launches 'Hoo Hwanyu Heritage Set'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 18th the launch of the ‘Who Hwanyu Heritage Set,’ a luxurious embroidery box adorned with a phoenix embroidered in gold thread, symbolizing elegance and vitality.

The Hwanyu line is a luxury anti-aging line representing The History of Who, inspired by the phoenix, a symbol of immortality, and uses wild ginseng grown for over 20 years as its key ingredient. Since its first release in 2006, continuous research on wild ginseng has been conducted, and as a leading line of royal heritage, it has engaged in various patronage activities such as the Haegum Praise and Royal Culture Campaign.

The Who Hwanyu Heritage Set is an edition inspired by the ‘Royal Women’s Phoenix Hyungbae Woodblock’ held at the National Palace Museum, featuring an elegant embroidery box with a golden phoenix embroidered in a refined style. The phoenix hyungbae is one of the embroidered decorations used on the chest and back of royal court attire, symbolizing the highest authority of royal women by depicting the phoenix, the foremost among birds and a symbol of immortality. Court embroidery uses gold and silver threads permitted only in the royal court, showcasing dignity and grace. The royal court trained specialized embroiderers and produced intricate court embroidery based on designs created by the Dohwaseo (royal painting office).

The set contains an embroidery box with a pair of phoenixes soaring with dignified wings, embroidered with dazzling gold thread as if dedicated to the queen, expressing the meaning of soaring toward radiant beauty.

The Hwanyu line was launched in 2006 using wild ginseng, which holds the secret of longevity for 260,000 hours, as its main ingredient. It offers the art of formulation by applying the herbal combination theory to over 70 precious herbal ingredients such as Cordyceps and Polygonum multiflorum, harvested only from May to September each year.

This content was produced with the assistance of AI translation services.