SY Main Sponsor of Billiards Queen PBA Player Srong Piabi... "Accelerating Expansion of Influence in Cambodia"

[Asia Economy Reporter Jang Hyowon] Comprehensive building materials company ESWYE is the main sponsor of Cambodian billiards queen PBA Slong Piabi’s individual tour.

SY-PBA Sponsorship Agreement Ceremony with Player Srong Piabi.
Photo by SY

ESWYE announced on the 18th that it held a three-year main sponsorship signing ceremony with PBA (Professional Billiards Association) player Slong Piabi at the ESWYE headquarters in Suwon on the 17th.

With this main sponsorship agreement, Slong Piabi will wear a uniform bearing the ESWYE Group patch and compete in the PBA individual tour until 2025. She will also serve as a promotional ambassador for ESWYE in the domestic and Cambodian sandwich panel markets.

Born in Cambodia, Slong Piabi stepped foot in South Korea in 2010 when she married a Korean through an international marriage at the age of twenty. She first picked up a cue in 2011 and made a name for herself by sweeping amateur club tournaments nationwide from 2014. In 2017, she officially registered as a professional player and rose to number one in the country within five months of her debut.

In 2018, she reached the semifinals of the World Championship and won the Asian Championship, rising to third in the world rankings. She transferred to the PBA in 2021 and recently finished the season ranked second overall in prize money and points. Since entering professional billiards, she has won a total of 23 titles and placed in 19 competitions. She is also well known as the “Billiards Cambodian Lady” and “Cambodian Sports Hero.”

ESWYE plans to enhance its brand value through Slong Piabi and expand its dominance in the sandwich panel markets both domestically and in Cambodia based on this partnership.

ESWYE operates eight factories domestically and seven overseas, securing an annual production capacity of 56.9 million square meters, making it one of Asia’s largest sandwich panel manufacturers. It has maintained the number one market share in Korea since 2006.

Among these, the ESWYE Cambodia production plant spans approximately 10,000 pyeong of land and 7,000 pyeong of building area, equipped with a color steel sheet production line with an annual capacity of 100,000 tons. After the completion of the Cambodia plant, ESWYE signed a dealership contract with SIM, the largest building materials distribution company in Cambodia, establishing a dense distribution network.

According to KOTRA, Cambodia is a country with a population of about 16 million, and its economic growth rate is expected to be 5.7% in 2022. It is projected to grow up to 6.8% by 2026. Key issues this year include the Korea-Cambodia FTA, Cambodia-China FTA, the implementation of the Regional Comprehensive Economic Partnership (RCEP), and the Cambodian government’s post-COVID new normal policies.

Slong Piabi’s side stated, “We are proud to have signed a sponsorship contract with ESWYE Group, a leading comprehensive building materials company in South Korea,” and added, “In the upcoming season, I will not only aim to achieve a career high as a player but also fulfill the role of a sports diplomat connecting the two countries.”

Kim Okju and Jeon Pyeongyeol, co-CEOs of ESWYE, said, “We felt that Slong Piabi’s story of overcoming difficulties and writing a success story parallels the growth history of ESWYE Group,” and added, “Through Slong Piabi, we plan to expand the base in both domestic and Cambodian markets and carry out social contribution activities, making this a model case of sports sponsorship where both the player and company grow together.”

They continued, “From 2018 until last year, ESWYE sponsored KLPGA players Kim Chohee and Kim Yoonkyo,” and added, “We will continue to uphold the social contribution principles of ESG management through sports sponsorship.”

This content was produced with the assistance of AI translation services.