Kim Yong-seok, CEO of Lotte Fine Chemical (left), and Kim Seok-hyun, President of the Korea Social Welfare Association (right), are taking a commemorative photo. Photo by Lotte Fine Chemical

Kim Yong-seok, CEO of Lotte Fine Chemical (left), and Kim Seok-hyun, President of the Korea Social Welfare Association (right), are taking a commemorative photo. Photo by Lotte Fine Chemical

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[Asia Economy Reporter Donghoon Jeong] Lotte Fine Chemical held a business agreement ceremony on the 17th with the Korea Social Welfare Association, a social welfare corporation, for the 'L-ARTTI' project, a self-reliance support program for children aging out of care using a metaverse platform.


This project is named as a compound word combining the English letter 'L,' symbolizing Lotte, and 'Atti,' meaning close friend. It is a program planned to support the stable social entry of children aging out of care who must leave protective facilities upon turning 18, coinciding with Family Month in May and the 100th anniversary of Children's Day.


Considering the characteristics of Generation Z, who are familiar with IT technology and trends, and the privacy of children aging out of care, the program is conducted using a metaverse space. It provides education such as virtual life experiences, professional psychological counseling, and career planning consulting to children aging out of care who face difficulties in future planning including housing, psychological anxiety, employment, and higher education. Additionally, it supports building a social safety net through employee mentoring and networking activities among children aging out of care.



Kim Yongseok, CEO of Lotte Fine Chemical, said in his greeting, "Society's attention is needed so that children aging out of care, taking their first steps into society, can become independent and healthy members of society." He added, "I am pleased to start a project that combines social contribution in the process of exploring new possibilities of the metaverse, such as holding the Lotte Group executive meeting in the metaverse earlier this year."


This content was produced with the assistance of AI translation services.

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