Barogo Announces Vision to Leap as a 'Hyperconnected Logistics Platform'... Unveils New CI

[Asia Economy Reporter Kim Bo-kyung] Startup Barogo unveiled its new vision and corporate identity (CI) on the 18th.

The new vision, "Creating a hyper-connected ecosystem that adds vitality to the world," reflects the company's intention to expand its business areas based on mutual growth. The plan is to move beyond the existing two-wheeled last-mile delivery to open an era of hyper-connected logistics platforms.

Recently, Barogo has been actively connecting various shippers and customers by providing same-day and dedicated delivery services using four-wheeled vehicles.

Additionally, Barogo is fostering a mutually beneficial ecosystem by signing strategic investment agreements with startups such as Saycle, which provides quarantine and pest control solutions; RGT, a robot development specialist startup; and Delivery Lab, an operator of a food ingredient ordering and brokerage platform.

The newly changed CI expresses Barogo's 'B' in the form of a waving flag. Just as explorers plant a flag when pioneering new places, it symbolizes the will to open a new horizon in the logistics ecosystem.

The dynamic waving of the flag in the wind signifies Barogo's aim to add vitality to the world by connecting 'stores-hubs-riders-customers' and enhancing service value and satisfaction.

Barogo's main color has been changed to Vital Orange. It embodies Barogo's sincerity, mutual growth, vitality, and also considers rider safety. The Vital Orange color has high visibility both day and night, which can help prevent accidents when applied to rider clothing and bikes.

This content was produced with the assistance of AI translation services.