Jangseong-gun Accelerates Promotion of Hwangryonggang Gildongmu Flower Road Festival

Published 17 May.2022 16:03(KST)

[Jangseong=Asia Economy Honam Reporting Headquarters, Reporter Jo Hangyu] Jangseong-gun, Jeollanam-do is stepping up promotion for the Hwangryonggang (洪) Gildongmu Flower Road Festival.

On the 17th, according to the county, they recently operated the ‘Jangseong Tourism Promotion Center’ at Gwangju Songjeong Station and held a fam tour inviting influencers, actively promoting on SNS as well.

The Jangseong Tourism Promotion Center was held for three days from the 13th to the 15th in the second-floor waiting room of Gwangju Songjeong Station.

The event featured promotion of the Jangseong Hwangryonggang (洪) Gildongmu Flower Road Festival, held for the first time in three years since 2019, along with exhibitions of Jangseong’s agricultural specialty products such as cypress products and flower tea tasting events.

The county attracted attention by giving out cypress-scented sachets and cypress acupressure tools along with promotional leaflets for the Hwangryonggang (洪) Gildongmu Flower Road Festival to visitors at Gwangju Songjeong Station.

For those curious about Jangseong tourism, friendly guidance was provided by cultural tourism interpreters.

The most popular event was on-site registration for Jangseong-gun’s official SNS (Instagram, YouTube).

By following and subscribing on SNS on the spot, participants received Jangseong apple ade, picnic mats, and travel pouches, resulting in very high participation and positive responses.

The county also attracted attention by conducting a 1-night, 2-day influencer fam tour on the 16th and 17th.

The 10 influencers who participated visited Jangseong’s representative tourist sites such as the UNESCO World Heritage Pilamsuwon Confucian Academy, Hong Gil-dong Theme Park, Jangseongho Lakeside Trail, and Jangseongho Tourist Area, participating in various programs including traditional Korean archery experiences.

They also did not miss admiring the beautiful spring flowers at Hwangryonggang, where the Gildongmu Flower Road Festival is held.

The influencers who participated in the fam tour will each upload various content about the Hwangryonggang Gildongmu Flower Road Festival and Jangseong tourist sites on their personal SNS.

A county official said, “Through operating the Jangseong Tourism Promotion Center and the 1-night, 2-day fam tour, we were able to widely promote Hwangryonggang, ‘the most beautiful flower river in Korea,’ and Jangseong’s tourism resources. We expect this to also help attract tourists to the Hwangryonggang (洪) Gildongmu Flower Road Festival.”