Boseong-gun Develops Related Products of 'Ungchi Olbyeo Rice'... Focused Promotion of Local Industry

[Boseong=Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Boseong County announced on the 17th that it will focus on fostering ‘Ungchi Olbye rice,’ a local agricultural specialty and regional resource, as a local industry.

To raise awareness and brand value of ‘Ungchi Olbye rice,’ Boseong County has been promoting various projects in cooperation with the Ungchi Olbye Rice Project Group for four years since 2019, including product development, workforce training, promotional marketing, market expansion, and modernization of production facilities.

Recently, efforts have been concentrated on developing related products such as scorched rice, instant rice, rice snacks, and pumping Olbye rice, as well as revitalizing rural experiential tourism using Ungchi Olbye rice.

The Ungchi Olbye Rice Project Group participated in the ‘10th Boseong World Tea EXPO’ held from the 29th of last month to the 1st of this month at the Korea Tea Culture Park, where they conducted an ‘Olbye Scorched Rice Pizza Making Experience’ event, attracting over 800 tourists and receiving favorable reviews.

Additionally, starting this month, the ‘Olbye Scorched Rice Pizza Making Experience’ has been added as an after-school program at Boknae Middle School, targeting students in grades 1, 2, and 3.

Song Ji-young, Secretary General of the Boseong Ungchi Olbye Rice Local Project Group, stated, “Boseong Ungchi Olbye rice is a representative Olbye agricultural product of Korea and a local resource of our Boseong County, but it is very unfortunate that it is not widely known to consumers.” She added, “We will continue various efforts to make it easier and more convenient for consumers to find Olbye rice.”

This content was produced with the assistance of AI translation services.