Samsung Securities Opens Korea's First 'Virtual Analyst' Era
[Asia Economy Reporter Lee Seon-ae] Samsung Securities announced on the 17th that it has developed the country's first 'Virtual Analyst' and launched YouTube content utilizing it. The 'Virtual Analyst' is a virtual human created by Samsung Securities by training AI technology on the appearance and voice of an analyst. By simply inputting text, it can naturally deliver investment information as if a real analyst is conducting a broadcast. Samsung Securities is the first in Korea to use a virtual human, replicated from an active analyst, for delivering investment information.
Samsung Securities developed the Virtual Analyst in collaboration with AI human specialist company DeepBrain, and enhanced its completeness by jointly developing and utilizing a patented voice synthesis model with the Human Interface Laboratory of Seoul National University.
Jung Myung-ji, head of the Investment Information Team, explained, "With the introduction of the Virtual Analyst, analysts can focus on their core tasks such as stock or market research and institutional client seminars, while the Virtual Analyst can conduct timely YouTube broadcasts, improving both research efficiency and customer satisfaction."
Samsung Securities began providing domestic and international market-related YouTube content using the Virtual Analyst from the end of last month. For domestic stock market investors, a new program called 'Research Highlights' is hosted by a Virtual Analyst replicated from Jung Myung-ji, head of the Investment Information Team. This program selects and summarizes the best reports from Samsung Securities' daily publications at 3 PM every day. Since the first broadcast on April 19, the cumulative views have reached 60,000.
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For overseas stock investors, new broadcasts titled 'US Stock Weekly Trading Checkpoint' and 'US Stock Weekly Trading Snapshot' are hosted by a Virtual Analyst replicated from Jang Hyo-sun, head of the Global Stock Team. These broadcasts summarize and introduce the market conditions and stock-related issues of the US stock weekly trading market, which Samsung Securities launched first in the world and operates exclusively, at 11:30 AM and 2:30 PM daily.
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