Emons Unveils Major Renovation and New CI

Emons store exterior wall design. [Photo by Emons]

[Asia Economy Reporter Kim Jong-hwa] Emons has boldly rebranded itself from a comprehensive furniture company to a company proposing spaces as a lifestyle. This move aims to grow not just as a simple furniture seller but as a space styling company that helps create stylish spaces.

Under the slogan "Modern Sensibility, Modern Space," Emons has established a new brand identity emphasizing trendiness and is working to strengthen its competitiveness. Based on 43 years of accumulated heritage, the company plans to offer a new brand experience that delicately reads customers' sensibilities and presents the value of life within spaces.

As part of this rebranding, Emons unveiled a new Corporate Identity (CI) embodying its vision. The previous logo's point image, which shaped the first letter "E" of the Emons brand name, was removed, completing a clean logo design using only the brand name. Additionally, the former vertical design was replaced with a curved design featuring soft sensibility and a flexible mood to visually differentiate from the old logo. In advertisements directly facing consumers, a smile-shaped curve was added beneath the logo to express the company's intention to approach consumers with delicate sensibility. The brand color uses a blue tone with a unique and positive image, opting for a brighter tone than the previous navy to maintain brand identity while reflecting a passionate, trendy, and future-oriented image.

Emons English CI.

A new campaign video was also released on the official YouTube channel. The video conveys Emons' brand philosophy of providing a new life through sophisticated space styling with the message "It’s Emons Time." It features the characteristic of customizable products that consumers desire, showing colors and configurations changing continuously whenever the model touches the product. The highlight is the portrayal of enjoying life vibrantly and colorfully after encountering Emons furniture.

Moreover, Emons, pursuing "Modern Sensibility, Modern Space," actively uses Instagram, its main communication channel, to captivate the 25-45 age group. The official Instagram, operated under the concept "Emons Village," sets characters that resonate with and engage the main target audience, unfolding stories that have received enthusiastic responses.

Kim Kyung-soo, Chairman of Emons, stated, "Emons is making a fresh leap forward with communication emphasizing the best quality and stylish design preserved for 43 years so that young consumers can feel the joy that space brings. Starting with the CI change, we will introduce trendy new products and carry out various promotions to provide consumers with a new brand experience and strengthen competitiveness."

Meanwhile, until the 31st, an event is underway where viewers who watch Emons' new brand campaign video "Emons 2022 Brand Film" and leave supportive comments will be entered into a draw to receive department store gift certificates.

This content was produced with the assistance of AI translation services.