Jung Cheol-dong, President: "Precious Hearts Helping Neighbors in Need Lead to Customer Experience Innovation"

LG Innotek employees who participated in the recent non-face-to-face volunteer activity, 'Air Purifying Plant Donation.'

LG Innotek employees who participated in the recent non-face-to-face volunteer activity, 'Air Purifying Plant Donation.'

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[Asia Economy Reporter Park Sunmi]Kang Yongmin, a manager at LG Innotek, starts his day every morning with a small volunteer activity. He carefully checks whether the companion plants placed on a corner of his office desk are growing well. He never forgets to water them once a week. Actively participating in the ‘Air Purifying Plant Donation’ activity, which is conducted non-face-to-face with about 300 employees, he plans to deliver the plants he has carefully nurtured to a nearby institution for the disabled by the end of this month.


LG Innotek has newly launched an internal online social contribution portal to boost employee participation in donation activities and has doubled its investment compared to last year to expand social contribution activities.


On the 16th, LG Innotek announced that it had newly opened an internal online social contribution portal to actively expand employee participation in social contribution activities. Employees can now conveniently check various non-face-to-face activities that can replace face-to-face volunteer work, which had been reduced due to the COVID-19 pandemic, and easily apply to participate.

Jung Cheol-dong, CEO of LG Innotek

Jung Cheol-dong, CEO of LG Innotek

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The social contribution portal also newly offers an online donation program called ‘Inno Dream Funding.’ Any employee can easily participate in sponsorship activities. In the first funding event held last month to commemorate the portal’s launch, 7.5 million KRW in employee donations was collected within five days. The raised funds were delivered to a young breadwinner who supports a severely physically disabled parent and three siblings while continuing his studies.


Company support for existing social contribution activities will also increase significantly this year. A representative example is the materials and components science classroom in which LG Innotek employees directly participate as instructors. Last year, science classes were conducted for about 2,000 children and adolescents in care blind spots. This year, the number of beneficiaries is planned to expand to 3,000.


Additionally, LG Innotek has decided to invest 6.3 billion KRW, an increase of 2.9 billion KRW from last year, to expand social contribution activities. The budget will be used for various projects such as operating cultural arts and science education facilities, creating arboretums for environmental protection, restoring damage from natural disasters, and supporting vulnerable groups during the year-end and New Year seasons.



President Jeong Cheoldong said, “The precious hearts of employees who voluntarily engage in social service for neighbors in need lead to innovation in customer experience,” and added, “We will continue to further expand social contribution activities and related investments that employees can actively participate in.”


This content was produced with the assistance of AI translation services.

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