‘K-Culture Captivating Europe’... The Largest Hallyu Event Since COVID-19

Massive Korean Tourism Promotion Targeting 80,000 K-Wave Fans in Europe

The Korea Festival, a Korean Wave event, was held in Frankfurt, Germany, on the 14th and 15th. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The largest Korean Wave event in Europe since COVID-19 was held.

The Korea Tourism Organization and the Consulate General of the Republic of Korea in Frankfurt announced on the 15th that the 'Korea Festival' was held from the 14th to the 15th (local time) at Deutsche Bank Park in Frankfurt, Germany.

This festival is a Korean Wave event introducing various charms of Korea to about 80,000 Korean Wave fans across Europe, including Germany. It was held under the theme "Experience Korea in advance, see you in Korea."

The event was held in conjunction with the K-pop concert 'KPOP.FLEX,' featuring famous domestic artists such as EXO's Kai, NCT Dream, and (G)I-DLE, receiving enthusiastic responses from locals.

Additionally, performances representing Korea, such as a hanbok fashion show, the domestic non-verbal performance "Sachoom," and b-boying, were held.

On the first day of the event, four K-pop cover dance teams that advanced to the final stage after preliminary rounds from over 200 teams across Europe competed fiercely for round-trip tickets to Korea.

Local participants in the craft-making experience at the Korea Tourism Promotion Center. Photo by Korea Tourism Organization

Six local governments in Korea, including Busan, Incheon, Jeonbuk, and Jeonnam, along with travel agencies, jointly participated in the Korea Tourism Promotion Hall, focusing on promoting travel packages to Korean Wave fans on-site.

Photo zones utilizing popular Korean dramas such as Vincenzo and Hometown Cha-Cha-Cha, which gained great popularity locally, were also operated. Various opportunities to experience Korean culture were provided through quiz events and more.

Participants tried Korean foods such as chicken and ramen and purchased beauty products.

Yoo Jin-ho, head of the Tourism Product Division at the Korea Tourism Organization, said, "Thanks to the rapidly growing online video service (OTT) market during the COVID-19 pandemic, K-content export revenue has increased by an average of 18.7% annually over the past five years," adding, "We will do our utmost in Korean Wave tourism promotion marketing activities so that the heat of the Korean Wave syndrome can lead to actual visits to Korea after COVID-19."

This content was produced with the assistance of AI translation services.