Lotte Hi-Mart Offers Discount on PB Hair Dryers... "Check Them Out via KakaoTalk Gift"

Lotte Hi-Mart will hold a Hi-Made private brand (PB) promotion on KakaoTalk Gift from the 15th to the 22nd.

[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 13th that it will hold a Hi-Made private brand (PB) promotion on KakaoTalk Gift from the 15th to the 22nd.

The event product is the Hi-Made hair dryer developed in collaboration with the beauty appliance brand Unix. Since its first launch in 2018, it has sold more than 80,000 units and is a bestseller. During the event period, it will be sold at a special price in the 30,000 KRW range, cheaper than other brands with similar specifications.

Lotte Hi-Mart entered KakaoTalk Gift to expand contact points with the emerging major consumer group, the MZ generation (Millennials + Generation Z), and to diversify sales channels. Currently, more than 40 PB Hi-Made products, including waffle makers, multi-cookers, and mini mixers, are available.

A Lotte Hi-Mart official said, “To celebrate the launch of PB Hi-Made on KakaoTalk Gift, we have prepared a promotion offering price discounts and engraving services, hoping it will be a special gift,” adding, “As online gifting becomes more common, we will continue to increase the number of products available and plan various promotions to offer products at reasonable prices.”

This content was produced with the assistance of AI translation services.