Ottogi Launches Vegan Brand 'HelloVege'

[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 11th that it has launched a vegan specialty brand called ‘Hello Veggie’ and introduced its first products, ‘Vegetable-Filled Curry’ and ‘Vegetable-Filled Jjajang’.

The two new products are Ottogi’s first vegan-certified retort curry and jjajang products, certified by the Vegan Society of the UK, the world’s oldest vegan organization. Instead of meat, they contain a generous amount of eight natural ingredients, offering a mild and clean taste with a rich texture.

The Vegetable-Filled Curry uses a curry sauce based on tomato and onion, delivering a refreshing and sweet flavor, and includes diverse textures from ingredients such as king oyster mushrooms, chickpeas, water chestnuts, lotus root, tomato, celery, onion, and carrot. The Vegetable-Filled Jjajang, released together, features a savory jjajang sauce based on fried onions, harmoniously combined with hearty chunks of shiitake mushrooms, chickpeas, peas, water chestnuts, lotus root, burdock, potatoes, and onions. The product packaging also stands out for its convenience. Both products come in microwaveable standing pouches; simply open along the dotted line at the top, stand the pouch upright, and heat for 1 minute and 30 seconds.

Ottogi plans to expand the ‘Hello Veggie’ lineup with various vegan products in the future and will run campaigns to lower the entry barriers to vegan diets. An Ottogi representative said, “In line with the rapidly spreading vegetarian culture, we launched the new brand Hello Veggie and released curry and jjajang as vegan products. Going forward, through Hello Veggie, we will introduce food that consumers who prefer vegetarianism can enjoy with confidence and will strengthen the brand’s competitiveness.”

This content was produced with the assistance of AI translation services.