With Social Distancing Lifted... CJ Olive Young Sees Surge in Color Cosmetics Sales

On the 11th, customers are browsing color cosmetics at the Olive Young Myeongdong flagship store in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Recently, with the lifting of social distancing measures, sales of color cosmetics have surged.

According to CJ Olive Young on the 11th, sales of color cosmetics from the 18th of last month to the 10th of this month increased by 56% compared to the previous year. Lip tints grew by 94%, while shading and blushers recorded high growth rates of 72% and 66%, respectively.

With increased outdoor activities, offline stores are also gaining momentum. During the same period, offline sales rose by 28%, and the number of customers increased by 20%. By commercial district, sales growth was notable in university areas (37%) and office districts (29%). This is analyzed to be due to the activation of face-to-face classes and office workers starting to return to their workplaces, leading to more store visits.

An Olive Young official said, “Following last year, we are continuing strong performance this year thanks to the endemic (periodic outbreak of infectious diseases) effect. As the number of customers visiting stores is expected to keep increasing, we will provide a differentiated omnichannel shopping experience that spans both online and offline.”

This content was produced with the assistance of AI translation services.