Actress Han Sunhwa Becomes Exclusive Model for 'No Brand Burger'

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 11th that it has selected actress Han Sun-hwa as the exclusive model for No Brand Burger and will strengthen its marketing activities.

Starting today, Shinsegae Food will release an advertisement featuring Han Sun-hwa as the protagonist of a blind date under the theme "She is Too Much of a Burger for Me" through YouTube and social networking service (SNS) channels. The advertisement series consists of a total of three episodes.

Advertising materials such as posters and window wrappings featuring Han Sun-hwa as the model have also been distributed to No Brand stores nationwide. Shinsegae Food plans to actively carry out marketing activities starting with this advertising campaign. The current number of No Brand Burger stores, which is about 170, is also planned to expand to around 200 by the second half of the year.

A Shinsegae Food official said, "Together with the new model Han Sun-hwa, we will funnily promote the core concepts of No Brand Burger, such as cost-effective menus and differentiation," adding, "In addition, through various marketing activities of No Brand Burger, we plan to increase brand awareness and loyalty."

This content was produced with the assistance of AI translation services.