Buy Products and Fly... CU-Hanatour Collaboration Product Launch

CU-Hanatour Collaboration Product.

[Asia Economy Reporter Jeon Jinyoung] CU is launching products in collaboration with Hana Tour to coincide with the reopening season and is holding an event where customers who purchase the products receive Hana Tour travel vouchers.

This collaboration product line is designed for customers planning overseas trips that have been postponed, consisting of a total of five items including beverages, desserts, and snacks inspired by major travel destinations such as Hawaii in the United States, Italy, and Spain.

The "Hole-in-One Eatable Cake" (3,700 KRW) is a refrigerated dessert inspired by Saipan, famous for golf tourism. The cake features a sweet chocolate sheet and ganache topped with green bread crumbs to represent the golf course green, and a golf ball-shaped chocolate topping enhances the product's completeness.

The "Ham Cheese Cracker" and "Cracker Mate" (each 5,500 KRW) are products reminiscent of Italy and Spain, respectively. Considering the fame of wines from these countries, they were planned with a food pairing concept, allowing customers to enjoy ham, cheese, and crackers as finger foods paired with wine according to their preference.

Additionally, beverage products include the refreshing "Blue Lemonade" (1,500 KRW), evoking Hawaii, and the "Sweet Black Coffee" (1,500 KRW), featuring the skyline of Singapore, famous for its night view, on the packaging.

CU and Hana Tour are conducting a grand prize draw event for customers who purchase these products until the 31st of this month, offering trips to representative travel destinations of each country.

Through the draw, prizes include a 6-day surfing trip to Hawaii for 2 people (1st prize), an 8-day tour around Spain for 3 people (2nd prize), a 4-day golf trip to Saipan for 10 people (3rd prize), and a 3-day trip to Jeju Island for 15 people (4th prize), providing both domestic and international accommodation vouchers. All participants will receive 10,000 Hana Tour mileage points with 100% certainty.

Moreover, a stamp collection event is being held on the membership application (app) Pocket CU. Customers who purchase collaboration products two or more times, accumulate points, and enter the event will be entered into a draw to win Hana Tour gift cards worth 500,000 KRW (1 winner), 300,000 KRW (3 winners), and 100,000 KRW (6 winners), which can be used like cash.

A live broadcast introducing the products will also be presented. On the 12th, from 7 PM for one hour, Hana Tour’s live commerce channel "HanaLIVE" will host a broadcast explaining the collaboration products along with an event for viewers to participate in the broadcast.

Kim Jeonghoon, Head of Product Development Team at BGF Retail, said, "As international flights begin to open in earnest, we have prepared travel-related products and an unprecedented event for customers who have been eager to travel abroad. Going forward, CU will continue to enhance customer shopping satisfaction through collaborations with various industries aligned with the latest trends."

This content was produced with the assistance of AI translation services.