Emart24 Launches 'Sosot Makgeolli' with Kolon Sports and Seoul Jangsu

Jangsu Hasot Sosot Makgeolli sold by Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 9th that it has partnered with outdoor brand Kolon Sports and Seoul Jangsu, famous for its long-lasting raw Makgeolli, to launch ‘Jangsu Hasot! Sosot Makgeolli’ (Sosot Makgeolli).

Sosot Makgeolli is characterized by the addition of domestically sourced pine needles instead of artificial flavoring, combining the fragrant taste of pine needles with the unique carbonation of Makgeolli. The product maximizes the scent of pine needles through low-temperature long-term fermentation, four brewing processes, and an aging period.

The product name is derived from Sosot, a Korean rendering of Kolon Sports’ evergreen tree logo, and the well-known evergreen tree logo is included on the packaging to create a sense of empathy among customers of all generations and increase attention. According to Emart24, Makgeolli has recorded an annual sales growth rate of 20-40%.

An Emart24 official said, “Recently, Makgeolli has been collaborating on various projects with a youthful sensibility to increase attention from the MZ generation (Millennials + Generation Z). Sosot Makgeolli is also a collaborative product that allows the MZ generation to feel fun and interest, while those over their 40s can experience a retro sentiment blending nostalgia and empathy, so we expect it to receive positive responses from customers of all age groups.”

This content was produced with the assistance of AI translation services.