Lotte ON Partners with Dior to Host 'Dior Brand Day'
[Asia Economy Reporter Jeon Jinyoung] Lotte ON On and the Beauty is partnering with Christian Dior Beauty to hold the 'Dior Brand Day' from the 9th to the 15th.
According to Lotte ON on the 8th, Lotte ON signed a business agreement with Christian Dior Beauty on the 25th of last month. From the 9th to the 15th, they will hold the Dior Brand Day to showcase a special exhibition and offer various benefits. Along with Dior Beauty's best-selling products, the entire line of the '22 Dior Riviera Limited Edition' will also be introduced. Additionally, all customers who purchase Dior products will receive a 'cushion sample,' and those who spend over 200,000 KRW will be given a 'Dior Icon Miniature,' providing special benefits based on the purchased products and amount.
Furthermore, under the theme of 'Finding Your Own Lip Product,' a special exhibition called 'Dior Lip Finder' will be held, allowing customers to find their best lip product among Dior's representative best lip products. In this event, sales data will be analyzed to help customers search for and find their personalized lip products, and a dedicated lip product experience group event will be conducted. Among customers who leave excellent reviews, a 'New Dior Addict Lip Tint' will be given through a lottery.
Also, in celebration of May as the month of gratitude, a shopping bag gift service will be provided to all customers who purchase products.
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Yoo Hae-eun, head of the Lotte ON Beauty Team, said, "Since signing the business agreement with Christian Dior Beauty, we have been conducting exclusive launches and gift wrapping services to create synergy effects, and customers have responded positively and with high satisfaction as they could experience the unique brand value of Dior Beauty." She added, "For this 'Dior Brand Day,' we have prepared a special exhibition featuring the entire Dior Beauty line along with various events and benefits, so we hope you experience premium beauty at On and the Beauty."
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