Art Festival Embellishes Busan... 'Lotte Art Fair 2022 Busan' Held

Lotte Art Fair 2022 Busan Poster.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store is hosting a large-scale art fair in Busan.

According to Lotte Department Store on the 8th, starting with a VIP preview on the 10th, the 'Lotte Art Fair Busan' will be held at Signiel Busan Hotel until the 14th, featuring 12 famous galleries from Korea and abroad, along with over 30 lifestyle and design brands.

Unlike typical art fairs that mainly exhibit fine art, this art fair will showcase crafts, design products, and everyday items all in one place. It is designed for not only professional art collectors but also general customers to enjoy together.

This art fair is the largest in scale since the founding of Lotte Department Store. To this end, Busan, known as a city of arts where various international art events such as art fairs and film festivals are held, was chosen as the host city, and a large venue of approximately 520 pyeong was prepared on the 4th floor of Signiel Busan.

The main venue, the 330-pyeong Grand Ballroom, will display works from 12 renowned galleries both domestic and international. Notably, Asia's largest gallery, Tang Contemporary Art, and Singapore's contemporary art gallery, Hatch Art Project, will also participate. In addition, galleries that have extensively introduced major domestic artists such as Lotte Gallery, Inter Art Channel, Gallery Artlink, and Duson, as well as Gallery Rae and Karin, known as complex cultural spaces in Busan, and Rakgojae, which has promoted traditional cultural heritage, will also join.

The increased interest in art among the MZ generation (Millennials + Generation Z) is also reflected. Works from 'Gallery Stan' and 'Gallery Afternoon,' which received enthusiastic support from MZ collectors at Korea's largest art fair, 'KIAF 2021,' will be carefully selected and exhibited. Additionally, on the 13th, an 'Art and Wine' event will be held where visitors can enjoy art along with wine, and the operating hours will be extended by about 4 hours to allow attendees to enjoy the event late into the evening. A famous DJ will also be invited to turn the art fair into a festival space that the MZ generation can enjoy.

Kim Young-ae, Head of Art Content Division, stated, "In an era where taste drives the economy, the meeting of department stores and art is inevitable," adding, "Lotte Department Store will take a leading role in lowering the threshold of art and enabling more people to enjoy art in the future."

This content was produced with the assistance of AI translation services.