Noru Paint's Value Campaign 'Noru Atelier' Surpasses 15,000 Participants

Participation in Noru Atelier event (left), influencer and industry-related goods (two on the right). [Photo by Noru Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint has surpassed 15,000 participants in the painting value reappraisal event 'Noroo Atelier.'

Since the 22nd of last month, the 'Noroo Atelier' event, held on a dedicated website, allows participants to transform a white container, created in collaboration with Trust's Thor (THOR), into a one-of-a-kind good using their own painting designs and custom stickers.

At the start of the event, Noroo Paint collaborated with influencers from various fields such as camping, fishing, travel, and interior design. They also selected individuals who have elevated the value of the painting and construction industries to receive campaign goods as gifts. As industry insiders posted their custom goods on social media, the enthusiasm for event participation grew even stronger.

This event was planned to indirectly convey to customers the meaning of paint that enhances the value of our daily lives by transforming plain white products through painting. The event runs until the 23rd and the dedicated website address can be found on Noroo Paint’s homepage, Instagram, and blog.

Customers who participate in the event will be entered into a draw to receive 800 Noroo x Thor collaboration goods, and 10 types of custom stickers created with illustrator and graphic designer Park Sanghyuk will be provided. Additionally, three special reward winners will receive special goods designed by themselves through digital painting as a reward.

A Noroo Paint representative said, "As the full-fledged outing season returns, it seems many customers are participating to receive containers for use in camping and outings," adding, "If you search the Instagram hashtag '#NorooAtelier,' you can find creative and unique good designs for reference."

This content was produced with the assistance of AI translation services.