IBK, Announces New Brand Vision 'A New World Through Finance'

VI Renewal... Planned Use for Advertising and Promotional Materials

[Asia Economy Reporter Yu Je-hoon] IBK Industrial Bank announced on the 4th that it declared a new brand vision called 'A New World Met Through Finance' on the 3rd.

The new brand slogan embodies four core values: ▲Trust ▲Empathy ▲Competence ▲Innovation, expressing the company's commitment to "realizing dreams together with customers without change based on IBK's financial expertise and transforming the world into a better place," according to the company.

IBK Industrial Bank also renewed its Visual Identity (VI) to visually represent the new brand vision and will actively use it in communication activities with customers by applying it to advertisements and promotional materials going forward.

For example, the representative PB brand 'WIN CLASS' trademark image (BI) was simplified and redesigned to suit digital media, and the IBK card brand system was reorganized to intuitively convey product-specific benefits. The bank plans to promptly introduce new products in line with rapidly changing financial trends.

An IBK Industrial Bank official said, "By establishing a new brand vision, we have created an opportunity for IBK Industrial Bank to communicate more effectively with customers," adding, "We will continue to strive to provide differentiated brand value with a customer-centered financial mindset."

This content was produced with the assistance of AI translation services.