Samjin Pharmaceutical's 'Geborin' Wins Brand Customer Loyalty Award for 7 Consecutive Years
[Asia Economy Reporter Lee Gwan-ju] Samjin Pharmaceutical announced on the 4th that its antipyretic analgesic 'Geborin Tablets' has won the Brand Customer Loyalty Award in the analgesic category for seven consecutive years.
The Brand Customer Loyalty Survey, organized annually by the Korea Consumer Forum and Brand Key, is an event that evaluates and announces consumers' emotional and attitudinal loyalty and switching intentions toward brands using the customer loyalty evaluation index.
Geborin was selected as the number one analgesic brand by receiving excellent evaluations in five categories: brand trust, brand attachment, repurchase intention, intention to recommend to others, and switching intention. With this award, Geborin has been honored for seven consecutive years from 2016 to this year.
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Choi Yong-ju, CEO of Samjin Pharmaceutical, expressed his award acceptance remarks, saying, "Geborin's seven consecutive years as the number one brand in customer loyalty is a message urging us to work harder for consumers' healthy lives, and we will continue to make good medicine to repay this trust."
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