Ha Hyung-il, CEO of 11st, "Will Focus All Strategies and Investments for Growth"

On the afternoon of the 3rd, CEO Ha Hyeong-il is giving a speech at the town hall meeting held at the 11th Street Seoul Square building.

[Asia Economy Reporter Lim Chunhan] Ha Hyung-il, CEO of 11st, stated on the 3rd, "Let's create 2022 together as a year in which 11st's value increase is recognized by the market by expanding the commerce ecosystem based on differentiated premium services and SK Pay, accompanied by substantial sales growth."

At the town hall meeting with employees held at the 11st Seoul Square office building that afternoon, CEO Ha said, "Simply strengthening and innovating by adding a little to what has been built so far cannot make us a leading business driving the market," and added, "To achieve sustainable growth as a completely different version of 11st, we will focus all strategies and investments for growth, including cooperation with various domestic and international partners."

CEO Ha emphasized that 11st will achieve balanced growth centered on four areas this year: strengthening competitiveness of the Amazon Global Store, expanding the direct purchase business, synergy and securing loyal customers through the connection of SK Telecom's subscription product Uju Pass, Amazon, and 11st, and providing differentiated services based on competitiveness in the open market sector.

Since CEO Ha's appointment, 11st has reorganized its structure into C-level organizations by area. Through this, each organization secured a fast decision-making system and strengthened responsible management to actively promote the company's new growth.

This town hall meeting was the first company-wide event held after the appointment of new CEO Ha Hyung-il in April. It was conducted simultaneously with on-site participation and online live streaming. Currently, 11st is implementing a selective work-from-home system, with about 60 people attending on-site and more than 700 employees participating online.

This content was produced with the assistance of AI translation services.