Hyundai Children's Book Museum Hosts Interactive Exhibition Program on the Theme of 'Touch'

Until the end of next month, at Apgujeong Main Store Basement 2 Mocha Room
First-come, first-served gifts including children's activity kits and art museum tickets for customers participating in Children's Day event on the day

Hyundai Children's Book Museum, Mocha Room.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store’s Hyundai Children’s Book Museum announced on the 3rd that it will hold a children’s experiential exhibition program themed around ‘touch’ in celebration of Family Month.

Hyundai Department Store stated that at the Moca Room Sense Lounge on the B2 floor of the Apgujeong Main Store, they will hold the exhibition "What Does It Feel Like to Touch a Story?" until the end of next month, where visitors can feel textures and enjoy popup picture books (books with three-dimensional illustrations that pop out when opened) themed on nature.

The Moca Room opened in August last year on the B2 floor of Hyundai Department Store Apgujeong Main Store. It is a space that regularly presents exhibitions and educational content linked to picture books. It consists of the ‘Moca Library’ housing about 1,000 children’s picture books, the online education space ‘On-Edu Lounge,’ the picture book and five-senses content curation space ‘Sense Lounge,’ the ‘Drawing Lab’ where visitors can enjoy museum-related content online and draw pictures, and a ‘Gift Shop.’ Admission is free, and visitors can use the space anytime without a separate reservation.

The exhibition "What Does It Feel Like to Touch a Story?" held at the Moca Room Sense Lounge this time is characterized by its collaboration with tufting (a textile craft where threads are shot into fabric) studio ‘Andet,’ creating a space with tufting artworks evoking nature such as forests and lakes, with touch as the keyword.

A representative of Hyundai Children’s Book Museum said, "We prepared this exhibition so that children can enjoy popup picture books themed on nature and develop their imagination by touching and feeling trees and lakes made of thread with their hands."

To commemorate the opening of this exhibition, Hyundai Children’s Book Museum is also holding an event at the Sense Lounge where visitors who participate in coloring activities and upload a verification photo with the required hashtags on their personal SNS will receive organic juice and other gifts.

Additionally, on Children’s Day, May 5th, among visitors to the Moca Room, the first 50 participants in the drawing event will receive various Children’s Day gifts such as children’s activity kits and four-person admission tickets to Hyundai Children’s Book Museum. The drawing event involves parents writing messages to their children and coloring flower-shaped activity sheets to gift to their children, and participation is free.

A representative of Hyundai Children’s Book Museum said, "We prepared this event to provide an opportunity to reconsider the origin of the designated ‘Children’s Day’ and to express respect for children, creating a chance for children to grow up upright and strong in warm love."

Meanwhile, to commemorate the Hyundai Children’s Book Museum winning the Grand Prize at the ‘Red Dot Design Award,’ one of the world’s top three design awards, Moca Room recently held the ‘Moca Award Contest’ event. Children participated in the contest by creating ‘Awards for Me’ through activity sheets, and selected participants will receive Children’s Day commemorative gifts.

This content was produced with the assistance of AI translation services.