Shinsegae Department Store Hosts Cosmetic Fair... "Get Ready for Spring"

On the 3rd, a customer is trying on cosmetics at the Chicor self-bar in Shinsegae Department Store Gangnam Branch, Seocho-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 3rd that it will hold a Cosmetic Fair from the 4th to the 8th to capture the demand for cosmetics.

The event features brands such as Est?e Lauder, MAC, Jo Malone London, La Mer, Le Labo, YSL, Lanc?me, Kiehl’s, Sulwhasoo, Hera, Amorepacific, O Hui, Whoo, Su:m37, and Belif. Customers who purchase cosmetics worth 200,000, 400,000, or 600,000 KRW or more will receive a 7% gift certificate benefit. Additionally, the Shinsegae Department Store application (app) offers discount coupons of up to 10% per brand.

Especially in celebration of Family Month, a variety of set products have been prepared. Est?e Lauder will sell its bestseller Brown Bottle set. Sulwhasoo will introduce the Jaum 3-piece set consisting of Jaum Essence, Jaum Emulsion, and Jaum Cream. Lanc?me will offer the G?nifique Eye Cream set, which includes two bestsellers as gifts, and YSL will prepare an offline-exclusive special set that provides a full-size Velvet Tint Lip product with the purchase of 50ml Libre perfume.

Various makeup shows will also be presented. From the 5th to the 8th, makeup shows will be held at the Chanel store in Daegu Shinsegae and the Dior store in Gyeonggi to commemorate the launch of the Chanel Les Beiges collection and Dior Addict lipstick, respectively. At Daejeon Shinsegae Art & Science, a Private Rose Garden perfume event will be held at the Tom Ford store from the 5th to the 12th.

Shinsegae’s beauty edit shop, Sephora, will hold a luxury sale from the 6th to the 16th, offering up to 30% discounts both online and offline. For in-store customers, the first 100 customers daily will receive an additional 20% discount, and for 400 customers, a limited edition Urban Decay x Marvel collaboration eyeshadow will be given with purchases over 40,000 KRW. On Sephora.com, from the 11th, a 10% discount coupon will be provided along with an MBTI test that recommends perfumes suited to the customer.

A Shinsegae Department Store official said, “We are holding a Cosmetic Fair with various promotions and discount benefits for customers preparing for spring,” adding, “As the demand for cosmetics continues to grow, we have prepared a variety of products reflecting the latest trends both online and offline.”

This content was produced with the assistance of AI translation services.