CJ CheilJedang launches snacks using 'Baeksul' sugar in collaboration with Olive Young

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 2nd that it will release a limited edition snack product called the 'Baeksul x Olive Young Delight Project' in collaboration with CJ Olive Young.

The Delight Project is Olive Young's representative snack brand that aims to provide safe, healthy, and delicious snacks. The newly introduced products include three types: ‘Baeksul Snowflake Dalgona’, ‘Baeksul Snowflake Cotton Candy Plain’, and ‘Baeksul Snowflake Cotton Candy Lemon Lime’.

All are made using ‘Baeksul Xylos Sugar’, which reduces absorption in the body while maintaining the sweetness. The ‘Snowflake Dalgona’ features a thick dalgona shape for a fun chewing experience, while the ‘Snowflake Cotton Candy’ offers a soft caramel flavor. The ‘Lemon Lime Snowflake Cotton Candy’ is characterized by its refreshing taste. The product packaging design retains the familiar Baeksul sugar look, adding an element of fun. These products are available at Olive Young stores and the official online mall.

To commemorate the product launch, CJ CheilJedang will operate the 'Baeksul x Delight Pop-up Zone' at the Olive Young Gangnam flagship store throughout May. The pop-up zone will be themed around nostalgic snacks that highlight Baeksul’s authenticity. A photo zone and other interactive areas for consumer participation will also be provided. In mid-May, a special ‘Snowflake Snack Set’ with limited quantities will be launched on the online mall.

A CJ CheilJedang official stated, "The synergy between the Delight Project, which offers healthy snacks, and Baeksul Xylos Sugar has been realized," adding, "We will continue to create opportunities for the Baeksul brand to become familiar to the MZ (Millennial + Gen Z) generation."

This content was produced with the assistance of AI translation services.