At a Luxury Fashion Show, 'Edae Gwajam'... Worn by Dior Creative Director

On the 30th, at Ewha Womans University in Seodaemun-gu, Seoul, Maria Grazia Chiuri, the Creative Director (CD) of Dior, is wearing an 'Edae Gwajam' at Dior's '2022 Fall Women's Collection Fashion Show.'

[Asia Economy Reporter Lim Chun-han] Maria Grazia Chiuri, the Creative Director (CD) of the French luxury brand Dior, has become a hot topic for wearing an 'Ewha University jacket' at a Korean fashion show.

According to industry and university sources on the 1st, CD Chiuri appeared on the runway to greet the audience after Dior's '2022 Fall Women's Collection Fashion Show' held the previous afternoon at Ewha Womans University in Seodaemun-gu, Seoul. At that time, CD Chiuri wore a green Ewha Womans University jumper with an 'E' on the front and 'EWHA W. UNIV' on the back.

The Dior fashion show was held domestically for the first time since the 60th anniversary Asia Pacific fashion show held at Seoul Olympic Park in 2007. It was also the first time a fashion show was held on a domestic university campus, attracting great attention even before the event.

Key figures from the four major domestic department stores also attended this event. Earlier, on the 28th and 29th, Dior's chairman and others toured the four major domestic department stores and met with department store representatives.

Dior, part of Louis Vuitton Mo?t Hennessy (LVMH), the world's largest luxury company, recorded sales of 613.9 billion KRW in Korea last year. This figure surged 87% compared to the previous year. Operating profit more than doubled from 104.7 billion KRW to 211.5 billion KRW.

As Korea emerges as one of the major global markets, Dior will also open a 696㎡ (approximately 210 pyeong) concept store 'Dior Seongsu' in Seongsu-dong, Seoul, on the 1st of next month. This is the first time a global luxury brand has entered Seongsu-dong.

This content was produced with the assistance of AI translation services.