Twin Korea "Experience Popular Restaurants in the Virtual World... Win-Win for Consumers and Store Owners"

Utilizing 750,000 Siksin Restaurant Data and Users
Indirect Experience in Virtual World...Deciding Actual Purchase
Earn Points by Writing Reviews...Shop Owners Gain Promotion Opportunities

[Asia Economy Reporter Kim Bo-kyung] "You will be able to experience popular restaurants in a 3D virtual world before deciding whether to visit them offline."

Food tech company SikSin has newly launched the metaverse platform ‘Twin Korea,’ which will begin full-scale service in the first half of this year. Twin Korea is a metaverse platform that combines digital space with the real economy.

Heo Eun-sol, CEO in charge of the Twin Korea business division (pictured), aims to bring innovation to the dining industry by utilizing SikSin’s nationwide database of 750,000 popular restaurants and 3 million users.

In an interview with Asia Economy, CEO Heo said, "Everyone has probably experienced disappointment after visiting a restaurant based only on word of mouth or blogs," adding, "By having indirect experiences in a metaverse world created to closely resemble actual spaces, these difficulties can be resolved."

The metaverse space created by Twin Korea consists of cell owners, users, and store owners. Here, a cell refers to an area measuring 100m by 100m, equivalent to 10,000㎡, and in the Seoul area, the price per cell is 100,000 KRW.

Since the end of last year, subscription for cells in Seoul and new towns in the metropolitan area has been conducted, achieving a 100% subscription rate across all regions, attracting public attention. For cell sales that require payment, major commercial districts centered around Seoul have been sold out.

Cell owners act as capitalists within the platform. They earn profits by managing review activities of restaurants and shops within their owned areas. They can attract users by constructing impressive buildings in the virtual space. Advertising revenue generated by store owners also goes to the cell owners.

Users can have virtual experiences in a 3D space and decide whether to make actual purchases. They also receive points for writing reviews. From the store owners’ perspective, virtual experiences by consumers increase service intimacy and promotional opportunities.

CEO Heo said, "The three main participants that make up the metaverse can coexist and prosper by freely engaging in activities to gain profits and rewards," adding, "Twin Korea intends to faithfully fulfill the role of platform provider to ensure the market operates smoothly."

They are building the metaverse in partnership with companies such as GI Information & Communication, a specialist in architectural modeling, and Turak, a 3D game and VR metaverse company. In the future, the service plans to expand beyond restaurants to include beauty, health, lodging, and education sectors.

This content was produced with the assistance of AI translation services.