Samsung Electronics Holds Exhibition Featuring Artworks on 'Neo QLED 8K' at COEX

At COEX for Ten Days Starting April 29

[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 29th that it will hold an art exhibition featuring the ‘Neo QLED 8K’ at COEX until May 8.

A total of 28 digital works submitted by 22 artists representing the domestic art and NFT art scenes will be showcased through the 2022 model Neo QLED 8K and ‘The Frame’.

Visitors can enjoy digitalized artworks more vividly through Samsung Neo QLED 8K in 8K resolution. The industry-leading level of detail and contrast created by 8K ultra-high resolution, ‘Quantum Mini LED’, and the latest AI-based picture quality technology enhance the emotional impact of the artworks.

The Frame is a lifestyle TV that can display artworks or photos on the screen like a frame when not watching TV. It is equipped with a ‘Matte Display’ that reduces light reflection, allowing clear picture quality even under bright lighting, enabling viewers to feel the texture of the original works.

The exhibition features 22 renowned domestic artists, including experimental media artists Yuk Geun-byeong and Han Ho, first-generation hyperrealist painter Joo Tae-seok, Kim Geun-jung who has continued his career exploring ‘Natural Being’, Shin Cheol known for his paintings of girls with bobbed hair, Lim Chae-wook who captures the unique beauty of Korean mountains, and Hong Won-pyo, well known for the character ‘Barabappa’.

Yoon Tae-sik, Executive Vice President of Samsung Electronics Korea, said, “Through this exhibition, we expect to deliver digital art vividly through the Neo QLED 8K with 8K ultra-high definition and The Frame, a lifestyle TV optimal for art appreciation. We will continue various activities with multiple partners so that more customers can experience differentiated viewing.”

This content was produced with the assistance of AI translation services.