Dongkuk Steel, Launches '3-Minute Steel' Series on YouTube Channel
"Easy Explanation of Knowledge About Iron... Expanding Consumer Touchpoints"
[Asia Economy Reporter Moon Chaeseok] Dongkuk Steel announced on the 28th that it has launched the '3-Minute Steel' series on its official YouTube channel 'Dongkuk Steel'.
This is a video series that explains knowledge about steel in an easy and fun way within 3 minutes. Since consumers easily encounter steel in daily life but find it difficult to understand, the company decided to create content to expand touchpoints with consumers.
The first episode of the series, released on the same day, covered 'Everything About Steel,' discussing the history of steel and why steel is essential to humans.
It was explained that the chemical symbol 'Fe' originates from the Latin word Ferrum, and the name of the 'Ferrum Tower,' where Dongkuk Steel's headquarters is located, also derives from this.
According to Dongkuk Steel, the 3-Minute Steel series will be uploaded twice a month. They plan to cover topics such as 'Types of Steel' and 'Why Steel Rusts.'
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Earlier, in May last year, Dongkuk Steel opened the YouTube channel 'Luxsteel TV' centered on its premium color steel sheet brand Luxsteel. Dongkuk Steel is actively communicating with consumers by expanding non-face-to-face marketing in preparation for the post-COVID-19 era.
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