"SME Win-Win Cooperation" NS Home Shopping Participates in '2022 Italy Bologna Cosmoprof'

Marketing Support for SMEs to Develop Overseas Sales Channels
Expectations to Secure Buyer Networks in the European Market

The on-site booth at the '2022 Italy Bologna Cosmoprof' exhibiting products from SMEs partnered with NS Home Shopping.

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 28th that it will participate in the world's largest beauty and haircare expo, '2022 Italy Bologna Cosmoprof,' until the 1st of next month.

Italy Bologna Cosmoprof is a beauty and haircare product specialized expo that has been held since 1967. It is the world's largest beauty and haircare expo covering the entire cosmetics industry including hair, beauty salon & SPA products, nail art, and perfumes. It boasts participation from over 2,700 companies from 71 countries and more than 300,000 visitors (based on 2019 data). NS Home Shopping stated, "The expo, which was canceled due to the impact of COVID-19 since 2020, has resumed this year, and we are participating with partner companies that were recruited for the 2020 expo."

The expo booth operated by NS Home Shopping features 1,420 products from 37 brands, with sample products from participating companies purchased directly. NS Home Shopping also covers all costs related to necessary procedures for the expo, such as customs clearance and buyer matching documentation.

NS Home Shopping last participated in the '2019 Italy Bologna Cosmoprof' expo held in March 2019, together with 22 small and medium-sized enterprise partners. At that time, they successfully held meetings with 120 overseas buyers and achieved test exports to countries including the United Kingdom, Italy, and Bulgaria.

An NS Home Shopping official said, "We participated in the 'Italy Bologna Cosmoprof' to help small and medium-sized enterprises introduced through NS Home Shopping to develop overseas sales channels for their excellent fashion and beauty products," adding, "We hope our small and medium-sized enterprises achieve good results at this overseas expo, which we are attending after a long time."

Meanwhile, NS Home Shopping operated the 'Amazon Entry Support Program' last September to help small and medium-sized enterprise partners develop overseas sales channels. Every year at the 'Seoul International Food Industry Exhibition,' NS Home Shopping operates a support exhibition hall for partner companies, promoting excellent partner products and supporting buyer consultations and consumer promotion activities as part of its win-win management efforts.

This content was produced with the assistance of AI translation services.