Shinsegae Duty Free, Store Renewal Underway Amid Expectations for Daily Life Recovery

Shinsegae Duty Free 12th Floor Character Store.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free is undertaking a major store renewal following the reorganization of its beauty stores.

According to industry sources on the 27th, Shinsegae Duty Free is overhauling the overall store environment and reorganizing the brands based on customer demand and the latest trends. Stores that had been closed due to the impact of COVID-19 will also reopen.

First, the popular duty-free categories of electronics, character goods, and food stores, which had been closed for the past two years, will reopen.

Stores will be newly organized to meet the shopping needs of customers of all ages by featuring characters such as 'Pororo' and 'Kakao Friends', along with food and health functional foods.

In electronics, the latest products from well-known domestic and international companies such as Samsung Electronics, Philips, and Panasonic will be showcased.

A new corner selling popular 'perfume' products and 'K-Beauty' items will also be set up on the 11th floor.

New curated stores will be introduced, including the French niche perfume brand 'Atelier des Ors', the Spanish luxury brand 'Loewe' perfumes, and domestic beauty brands such as 'Dr. Jart+', and 'Blanc Diva'.

To celebrate the store renewal, promotions for visiting customers will be held.

Starting today, customers purchasing Pororo character products sold on the 12th floor of the main store, as well as certain health functional foods such as 'Frombio', 'Cenovis', and 'Yuhan Corporation', will receive additional items from the respective brands.

In celebration of Family Month in May, an event has been prepared where customers can purchase newly introduced baby and health functional food brands at reasonable prices.

From the 2nd to the 15th of next month, which includes Children's Day and Parents' Day, additional reward points will be given based on purchase amounts for three types of products. This includes a total of 19 brands such as Pororo, 'Primaju', 'Gungjungbichek' for baby products, and Cenovis, 'GNC' among health functional foods.

A Shinsegae Duty Free official stated, “With the quarantine requirements for overseas arrivals lifted and social distancing measures gradually being eased, we have undertaken this renewal to welcome customers returning to duty-free shops as they travel again. Shinsegae Duty Free will continue to reorganize product categories and improve the store environment in line with customer convenience and demand throughout the second half of the year.”

This content was produced with the assistance of AI translation services.