[Asia Top Brand] Lotte Home Shopping, Korea's Gwangcle Festival... Early Success with 11 Billion Won Shopping Support Fund

On the 26th, Lotte Homeshopping is conducting a home appliance sales broadcast through the 'Korea Gwangcle Festival'.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping is holding the industry’s largest shopping event, ‘Daehanminguk Gwangcle Festival,’ until the 1st of next month. It is providing a total of 11 billion KRW in shopping support funds and selling goods worth 500 billion KRW.

During the event period, the first 100,000 customers each day will receive discount coupons worth 10,000 KRW. The official social media (SNS) channels have released the Gwangcle Festival title video ‘Gwangcle Universe,’ and seven short-form dance content videos called ‘Gwangcle Festival Challenge’ will be introduced sequentially.

This event, under the concept of ‘The Beginning of Infinite Shopping, Gwangcle Universe,’ offers a shopping experience integrated with the metaverse (extended virtual world), receiving positive responses from the start of the event. In the mobile Gwangcle Festival Metaverse Hall, XR (extended reality)-based showrooms for fashion, electronics, furniture, and more are set up, allowing customers to virtually experience and purchase about 20 products arranged by space. Additionally, with the early summer weather continuing, summer products in categories such as fashion, beauty, and electronics have been organized early to offer various benefits.

A Lotte Homeshopping official said, "The Daehanminguk Gwangcle Festival, which has been attracting attention every year as the largest event ever, is achieving early success. The expectation of an endemic (periodic outbreak of infectious diseases) seems to be leading to increased consumption," adding, "We plan to continue offering various benefits during the remaining event period."

This content was produced with the assistance of AI translation services.