Able C&C Launches Premium Herbal Brand 'Chogongjin'

[Asia Economy Reporter Moon Hyewon] Able C&C announced on the 22nd that it is actively targeting the premium herbal cosmetics market by officially launching the high-functionality herbal brand ‘Chogongjin.’

Chogongjin is a herbal anti-aging brand that harmoniously manages the traces of time by combining traditional herbal medicine with modern science. Able C&C first introduced Chogongjin in 2015 as one of the herbal lines under its own brand Missha. Through this brand revamp, the company plans to clarify Chogongjin’s identity as a standalone brand and develop it into one of the top three premium herbal cosmetics brands in Korea.

Able C&C has selected actress Jo Yeo-jeong as the first official promotional model following the brand revamp, signaling active marketing activities. With her broad recognition and elegant, luxurious charm, actress Jo Yeo-jeong is considered to best represent the brand image that Chogongjin pursues, while effectively targeting the main customer base of consumers in their 40s and 50s.

Able C&C also strengthened the product lineup. Applying the unique ‘BIO Gongjin’ formula exclusive to Chogongjin, the products are designed to cool the skin’s heat and enhance elasticity, restoring the skin’s inherent strength and firmness. The line is further subdivided into total anti-aging (Yeongan), elasticity lifting (Sosaeng), barrier strengthening (Chaeom), radiance moisturizing (Seolbon), and nutrition care (Geumseol), allowing consumers to choose according to their various skin concerns.

BIO Gongjin is an anti-aging formula that mixes BIO oil made using patented strains with herbal ingredients such as Angelica gigas, Cornus officinalis, thyme, and deer antler extracts. From raw material preparation to fermentation, it undergoes a meticulous natural fermentation process lasting a total of 840 hours, infusing energy into nutritionally deficient skin and activating the skin’s natural healthy functions to help prevent aging.

Chogongjin can be purchased through Missha stores nationwide, Able C&C’s comprehensive online mall My Nunk, 11st, Coupang, and other online and offline channels. To commemorate the official launch of Chogongjin, Able C&C is conducting a 30% discount promotion across all distribution channels until the 31st of next month. By adding the Chogongjin KakaoTalk Plus official account as a friend, customers can also receive an additional 10% discount coupon that can be used immediately in stores.

This content was produced with the assistance of AI translation services.