Lucky Chouette Launches 'Lucky Green' Campaign for Earth Day
[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 22nd that the women's young character casual brand Lucky Chouette will launch the 'Lucky Green' campaign in celebration of Earth Day.
Since last year, Lucky Chouette has been introducing sustainable items that contribute to reducing carbon dioxide emissions and saving energy by releasing some products made from recycled fabrics. They have also released padded jumpers made with recycled fabrics and goose down padding using nylon yarn extracted from discarded PET bottles.
This year, to commemorate Earth Day, the Lucky Green campaign proposes T-shirts made from recycled materials. This campaign, which combines environmentally friendly materials with vibrant colors, is completed with photo shoots featuring Lucky Chouette's unique graphics, enhancing its quality. Lucky Chouette's recycling T-shirts use 'Recycle US Pima Cotton,' a sustainable fabric certified domestically. The front features a Lucky Green graphic print, and one sleeve end is decorated with tape embellishment.
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A Lucky Chouette representative said, "In celebration of Earth Day, we are introducing recycling T-shirts perfect for this summer," adding, "We will continue to participate in efforts to protect the Earth through ongoing consideration of sustainable fashion."
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