CJ OnStyle Wins Grand Prize at 'IF Design Award 2022'
[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 22nd that it has won the main prize at the 'IF Design Award 2022,' becoming the first in the home shopping industry to do so.
CJ OnStyle submitted the TV home shopping channel platform design in the user experience category. They focused on breaking down the boundaries between TV and mobile for viewers accustomed to mobile environments, delivering a consistent emotional experience across platforms. To achieve this, a modular layout was applied to the TV screen so that important information could be intuitively recognized.
In particular, the addition of the Live Talk feature, which enables real-time communication beyond the limitations of the inherently one-way TV platform, was highly praised for allowing viewers to actively engage with the content.
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A CJ OnStyle representative said, “By winning the IF Award, we have been recognized for design excellence both domestically and internationally. We will continue to advance design and user experience across all channels to enhance customer shopping satisfaction, not only on TV.”
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