Even in front of hamburger shops, 'Open Run'... Mom's Touch Limited Edition Goods Attract 1,000 Visitors in One Day

On the 16th, an "open run" phenomenon occurred in front of the 'Mom's Touch X Lost Ark Mokoko Popup Store,' which opened in Yeoksam-dong, Gangnam-gu, Seoul, as customers waited to enter before operating hours.

[Asia Economy Reporter Moon Hyewon] The 'Mom's Touch Lab Mokoko Pop-up Store,' opened through a collaboration between Mom's Touch and Smilegate RPG, is attracting crowds of customers daily eager to purchase limited-edition goods.

According to Mom's Touch on the 22nd, the 'Mom's Touch X Lost Ark Mokoko Pop-up Store,' which opened on the 16th at the Garden Yeoksam branch in Yeoksam-dong, Gangnam-gu, Seoul, is seeing over 300 visitors per day on average. This represents an increase of more than 50% compared to before the Mokoko collaboration event.

Especially on the opening day, more than 1,000 people visited. Even before the menu ordering started at 10:30 AM, over 200 customers were already waiting in line in front of the pop-up store.

There was even a rush to get the limited-edition goods such as pin buttons and stickers, which were given on a first-come, first-served basis to customers who purchased the 'Mokoko Birthday Party Set' sold at the store.

The pop-up store is decorated throughout the interior?from kiosks to windows, pillars, and tables?with Mokoko, the representative mascot of Lost Ark. A photo zone featuring a large Mokoko sculpture was also set up. The operation period is one month.

A Mom's Touch official said, "The pop-up store has received great response from the MZ generation (Millennials + Generation Z), who value the so-called ‘loot power’ of obtaining rare products, and we expect steady visitor numbers throughout the operation period."

This content was produced with the assistance of AI translation services.