SSG.com and CJ CheilJedang Sign Business Agreement... "Opening of Blasome Brand Store"

On the 21st, Hwang Woon-gi, Head of Product Division at SSG.com (left), and Kim Hyun-jin, Head of Digital Business Division at CJ CheilJedang, are taking a commemorative photo at CJ CheilJedang headquarters in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 22nd that it signed a Joint Business Partnership (JBP) agreement with CJ CheilJedang on the 21st. This is the third time SSG.com has formed a business partnership with a food manufacturer, following Pulmuone and Daesang.

Through this agreement, the two companies will establish joint sales targets and develop brand-level strategic tasks to achieve them. They will actively promote the entry of representative brands in various categories such as Bibigo, Hetbahn, flagship home meal replacement (HMR) brands, seasoning sauces, and health foods.

On the 25th, CJ CheilJedang's Blossom brand hall, Bibigo, will open and begin full-scale operations. The Blossom brand hall is a higher-level concept of the SSG.com official brand hall, serving as an online flagship store that maximizes customer experience. To commemorate the opening of this brand hall, an online event will be held until the 4th of next month, offering coupons for up to 50% discounts on CJ CheilJedang products.

An SSG.com official stated, "Through collaboration with CJ CheilJedang, which holds a dominant market position in the domestic food industry, we will be able to provide a differentiated online grocery shopping experience." He added, "We plan to secure unique platform competitiveness by establishing comprehensive partnerships with leading companies across various industries in the future."

This content was produced with the assistance of AI translation services.