"Michelin-Starred Kimchi Jjigae Enjoyed at Home" Nongshim Launches 'Geumdoeji Sikdang Dwaeji Kimchi Jjigae Myeon'

[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 21st that it is partnering with Geumdoeji Sikdang, located in Sindang-dong, Seoul, to launch the noodle meal kit ‘Geumdoeji Sikdang Dwaeji Kimchi Jjigae Myeon.’ Geumdoeji Sikdang is a pork specialty restaurant that has been selected for four consecutive years in the Michelin Guide Seoul Bib Gourmand, awarded to restaurants offering excellent taste at reasonable prices.

Last year, Nongshim released three types of noodle meal kits, including Budae Jjigae Myeon, and now plans to upgrade its offerings by collaborating with famous restaurants to target the related market with restaurant meal kits (RMR).

Nongshim’s Geumdoeji Sikdang Dwaeji Kimchi Jjigae Myeon features a refreshing and clean broth flavored with well-boiled kimchi. It is generously filled with large pieces of pork and soft tofu. Additionally, it is made as a microwaveable cup noodle for easy preparation and enjoyment.

A Nongshim representative said, “Geumdoeji Sikdang Dwaeji Kimchi Jjigae Myeon allows consumers to conveniently enjoy the signature dish of a popular restaurant known for long lines at home,” adding, “We will continue to introduce various popular menu items as noodle meal kits to enhance customer satisfaction.”

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