Muju-gun Wins Excellence Award at Outstanding Agricultural and Specialty Products Expo

Cheonma Food Official Products, High-Quality Agricultural Specialties like Apple Juice and Meoru Wine 'Popular'

[Muju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Muju-gun announced on the 8th that it won the Excellence Award at the ‘8th Korea Representative Specialty Products Direct Trade Expo’ held at BEXCO Exhibition Hall 1 in Busan.

Sponsored by the Ministry of Oceans and Fisheries and organized by Korea Exhibition Industry Co., Ltd., four organizations from Muju-gun participated: Cheong-O Co., Ltd., Cheonma Business Group, Distribution Business Group, and Muju Deogyusan Firefly Valley Agricultural Cooperative Corporation.

The high-quality Muju-grown agricultural and specialty products exhibited by these organizations, including wild grape wine, processed Cheonma products, and apple juice, were evaluated by the organizers as being produced and processed in a pristine area.

In particular, the Firefly Apple, influenced by a special daily temperature difference of over 20 degrees Celsius, forms molasses (honey), resulting in superior sweetness and aroma. When compared, its taste and storability are excellent, and it has maintained the highest auction price at the Garak-dong Agricultural Wholesale Market in Seoul for seven consecutive years, which was also highly praised.

Meanwhile, Muju-gun is promoting a farm distribution system improvement project that compensates for losses from purchasing, storing, and selling strategic items by establishing a 10 billion KRW agricultural product price stabilization fund.

In addition, it is passionately expanding the sales network of agricultural and specialty products by supporting promotional marketing and online sales for processed food and specialty product organizations, supporting sales for small-scale production groups, and fostering consignment sales organizations.

Muju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.