bhc Chicken's 'Ppuzzi X Mingmingi' Emoticons Sold Out in 19 Minutes

[Asia Economy reporter Song Seung-yoon] bhc Chicken announced on the 8th that 50,000 ‘Ppuzzi X Mingming-i’ emoticons, which were distributed free of charge to customers, were completely sold out within 19 minutes of their release.

The ‘Ppuzzi X Mingming-i’ emoticons were created to enhance the brand image using bhc Chicken’s character Ppuzzi and to strengthen communication with the MZ (Millennial + Generation Z) generation. The emoticons were distributed to customers who newly added the KakaoTalk channel at 2 p.m. the previous day.

Ppuzzi was designed with the concept of being both a ‘Ppuringkle’ enthusiast and a master at frying cheese balls. Following the release of Ppuzzi goods last Christmas, bhc Chicken also introduced a relay toon last month in collaboration with four artists: Pennak, Itppi Kuka, Odungi, and Kim Geurae.

A bhc Chicken official said, "Ppuzzi’s lovable visuals and storytelling connected to everyday life perfectly targeted the tastes of the MZ generation, receiving a response beyond expectations," adding, "We will continue customer-friendly initiatives and strive to build a friendly brand image."

This content was produced with the assistance of AI translation services.