"Royal Milk Tea Immersion" SPC Dunkin Releases Royal Milk Tea Donut Video
[Asia Economy Reporter Song Seung-yoon] Dunkin, operated by BR Korea, a subsidiary of SPC Group, announced on the 8th that it has released a viral video for the April donut of the month, the 'Royal Milk Tea Donut.'
Dunkin's Royal Milk Tea Donut is a new product featuring a premium dessert concept reminiscent of the British afternoon tea time. The donut, made with dough kneaded with rich and savory Jersey milk, is generously coated with a milk tea glaze made from deep and rich Uva black tea, allowing consumers to enjoy a chewy yet soft texture and the fragrant flavor of milk tea.
This video consists of two parts: 'Falling for the Milk Tea Donut' and 'A Cup of Milk Tea Donut.' Both videos drew inspiration from the milk tea, the main ingredient of the donut, and aesthetically depicted the donut's characteristics with precision. The advertisement can be viewed online through Dunkin's official YouTube channel and other platforms.
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A representative from SPC Group's Dunkin stated, “This advertisement introducing the new Royal Milk Tea Donut expresses the product's taste with elegant visuals, making viewers' mouths water just by watching the video,” and added, “We have put Dunkin's efforts for more delicious donuts into this new product and video, so we ask for your great interest.”
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