LIPAGE Launches 'LIPAGE White Reward' Featuring Wrinkle Improvement and Skin Whitening Benefits

[Asia Economy Reporter Jang Hyowon] Repage announced on the 8th that it has launched ‘Repage White Reward,’ a dual-functional cosmetic product for wrinkle improvement and skin whitening.

Repage White Reward consists of a total of three products: mist, ampoule, and cream.

All Repage White Reward products are made with orange blossom extract water as a base, which has sebum control and skin soothing effects, and include SymWhite 377, arbutin, and adenosine ingredients that help with skin whitening and wrinkle improvement.

SymWhite 377 is a synthetic substance developed by the German company Symrise after 377 experiments. It is known to inhibit melanin production up to 210 times more effectively compared to arbutin, a representative whitening agent. Adenosine is an ingredient that helps improve wrinkles and regenerate skin cells, considered essential for creating firm skin.

Repage has appointed Jea of Brown Eyed Girls as the advertising model to actively promote the product upon its launch. Jea, who debuted as a member of Brown Eyed Girls in 2006, has been recognized not only for her solid vocal skills but also for her songwriting, composing, and producing abilities. Recently, she has shown a friendly image to many fans through various entertainment appearances such as ‘Dingga Dingga’ and ‘Godiva SHOW.’

Jea introduces Repage to consumers who are wondering which cosmetics to use through a friendly older sister concept that anyone can approach.

Through the launch of Repage White Reward, Repage aims to target women of all generations and plans to hold various events to commemorate the launch.

A representative from Repage said, "With the increased demand for basic cosmetics due to COVID-19, Repage intends to reach consumers through Repage White Reward, which consists of mist, ampoule, and cream," adding, "We plan to further increase brand awareness by selecting Jea, a former member of Brown Eyed Girls, as the advertising model upon launch."

Meanwhile, Repage White Reward is available for purchase on the Repage website.

This content was produced with the assistance of AI translation services.